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March 28th – April 2nd, 2017 / Cinema Muzeul Țăranului & Cinema Elvire Popesco / the 7th edition

AMERICAN REFLEXXX

Directed by: 
ALLI COATES & SIGNE PIERCE
14'
Cinema Muzeul Țăranului - Friday, March 31, 2017 - 18:00
Cinema Muzeul Țăranului - Sunday, April 2, 2017 - 20:00
Romanian Premiere
Screened at the International Film Festival Rotterdam, American Reflexxx is a social experiment pushing the limits between passive voyeurism and active participation. A revealing tight blue dress, neon coloured heels and a reflective mask make up the armour performance artist Signe Pierce dons, as she struts down an esplanade at night-time, posing provocatively. Her androgynous presence incites curiosity, disgust and confusion. However, as the audience grows, their feelings swiftly turn from probing to entitled aggression and disregard for others. Powerful and chilling, this short film reveals the darkest side of mob mentality and a disturbing readiness in finding justification for violence. (Diana Mereoiu, BIEFF 2017)
Director: 

Alli Coates & Signe Pierce

Alli Coates is a photographer, video and visual artist based in Los Angeles and New York. Signe Pierce is an American multimedia artist and performer. “The blonde duo consider their work to be part of a cyberfeminist social and aesthetic movement, in which the Internet has enabled the rise of the feminine perspective via social media and online publishing. They met three years ago in New York, but recently made the move to LA and live together in a pink-filled Barbie bungalow, where their cyberfemme aesthetic unfolds in full force.” (Paper Magazine)

Contact: 
americanreflexxx[at]gmail[dot]com
Festivals, awards: 
  • International Film Festival Rotterdam 2016
  • Art Basel Miami Beach 2013
  • Signes Award - Signos de Noite, Portugal 2016
  • Award for Best Short - Xposed International Queer Film Festival, Germany 2016
  • The Night Award - Signs of the Night International Festival, Germany 2016
Director's statement:
A lot of people leave the film feeling dejected and disgusted with humanity, and that’s not what I want them to take away. We want people to leave this film feeling inspired by the opportunity to challenge adversity and to use their voices to stand up for what’s right. Being fearless in voicing your convictions against injustice is how change happens. (Signe Pierce)

Curatorial comment:
American Reflexxx
is reminiscent of Marina Abramovic’s famous Rhythm 0 project, where she stood motionless by a selection of objects with which the public could do whatever they desired. As with this performance, Rhythm 0 started with curiosity and ended with violence: “What I learned,” Abramovic said later, “was that if you leave it up to the audience, they can kill you.” In this case, the process is helped by the fact that Pierce is wearing a mask. She is literally faceless; anyone looking at her face sees only their own visage staring back at them. The fact that her face is a mirror means that it literally reflects their own aggression back at them. Pierce does nothing to provoke anyone — she gyrates in a suggestive way at times, but mostly she just walks. To the people who harass her, though, her very existence seems to be an act of aggression. So it goes with pretty much any minority or oppressed group, of course — mere visibility is enough to provoke violence. (Tom Hawking, Flavorwire)