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March 28th – April 2nd, 2017 / Cinema Muzeul Țăranului & Cinema Elvire Popesco / the 7th edition


Directed by: 
Cinema Elvire Popesco - Thursday, March 30, 2017 - 20:30
Cinema Muzeul Țăranului - Sunday, April 2, 2017 - 15:00
Written by: 
Laure Prouvost
Romanian Premiere
With the support of

If It Was is a lo-fi intervention of Laure Prouvost’s playful and childlike subconscious into the museum space, reimagined here as a landscape for the visitor to give in to his/her impulses and desires. This democratization is rendered through Prouvost’s usual montage of free-association and haptic visuals, where inventiveness and mischievousness smooth out architectural corners, bring zumba lessons in the museum and touching is encouraged (kiss if you please!). The further we go down the rabbit-hole at the whispered nudging of the narrator, the faster associations build up, spiralling into a focal point of sublime. This deceivingly simple whirlwind of art-naif takes us to the backstage of artistic creation, giving enough rope to cerebrally and sensorially play with, until it pulls us toward the light of transcendence. (Andrei Tănăsescu, BIEFF 2017)

Laure Prouvost

Laure Prouvost (b. 1978 Lille, France) lives and works in London and Antwerp. She received the prestigious Turner Prize in 2013 and has exhibited internationally at renowned institutions such as Tate Britain (2010, 2011, 2013) and Whitechapel Gallery in London (2009, 2010, 2012, 2013), Portikus in Frankfurt (2011), Neuer Berliner Kunstverein (2014) and New Museum in New York (2014). She has participated in international film festivals and won first prize twice at the International Short Film Festival Oberhausen (2010, 2011).

Festivals, awards: 
2nd Prize Ecumenical Award & FIPRESCI Award - Oberhausen International Short Film Festival 2016
Curatorial comment:
The FIPRESCI Jury awards the International Critics’ Prize to the British film If It Was by Laure Prouvost for its overwhelming cinematographic transition of a popular contemporary internet technique to the big screen, pushing it up into highly poetic dimensions and linking it with a profound essayistic reflection on the freedom of art. Daringly playing with images and language and constantly seducing the audience with its subversive charm, Laure Prouvost’s multi-media inspired film lines out in an aesthetically complex and accomplished manner that art knows no boundaries. In a style that is quite her own, Laure Prouvost sets out to create an impact on the audience that is intellectual as well as emotional. (FIPRESCI Award - Jury Statement, Oberhausen International Short Film Festival 2016)